Quality Through Customer Involvement: A Customer-Driven Approach

21. October 2020

The long-standing customer was also an important customer. One day the customer decided that he would produce the ABNOX product himself and at a lower price. This was a hard day for the employees at ABNOX. But the conviction was there that the quality of ABNOX is unique. After four months the customer was back and asked for urgent support. What exactly had happened and what role honesty played, explains Benjamin Iseli.